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The Importance of Marketing to New Movers

20 Must Know Statistics on New Movers

  1. Roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. (U.S. Census Bureau)
  2. Annual expenditures exceed $150 billion.
  3. Up to 90% of homeowners make their major purchase decisions for their new home before leaving their current one.
  4. Within the first 180 days, new homeowners spend $9,700 on items for their new home.
  5. New moves are 5x more likely to become long-term customers if you can reach them before the competition.
  6. New movers are 90% more likely than established residents to purchase a car within the first year of their move. (Zillow)
  7. Auto dealers and repair shops rank among the top five most-sought-after gift certificates included within new mover marketing welcoming packages. (Zillow)
  8. Hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs. (Zillow)
  9. Auto-focused new mover offers like "one free oil change" and "one free car wash" rank among the top 10 best-performing offers. (Zillow)
  10. Nearly 33% of the people who move do not report their new address to the U.S. Postal Service.
  11. Processing a mailing list through the National Change of Address catches only about 50% of new moves.
  12. 80% of new movers redeem coupons from merchants before, during, and after the move.
  13. The number of movers per home size in 2018 is similar to 2017 in which the majority of home movers have moved out of 1-bedroom homes and moving into 3-bedroom homes is on the rise. (www.mymovingreviews.com)
  14. The summer months of June, July and August historically see the most moves. (www.mymovingreviews.com)
  15. The top 12 reasons Americans move include: (www.move.org)
  16. The most popular new mover purchases include:
  17. According to Realtor.com, here's a quick snapshot of some expenses that, on average, new homeowners will rack up during their first year.
    1. Sofa: $724
    2. Living room chairs and tables: $687
    3. Bedroom furniture: $634
    4. Clothes washer and dryer: $575
    5. Lawn mower/other yard equipment: $515
    6. Dining room and kitchen furniture: $345
    7. Power tools: $232
    8. Refrigerator or freezer: $183
    9. Bedroom/bathroom linens: $180
    10. Modular wall units, shelves/cabinets: $144
    11. Patio/porch/outdoor furniture: $159
    12. Curtains and drapes: $56
  18. Movers are 3 times more likely to buy furniture than non-movers. (Speedeon)
  19. 64% dine out 1-4 times per week. (Mail King USA)
  20. Moving impacts brand loyalty; movers are far more likely to switch brands than non-movers.